If Internet is made of servers, cables and electronic components, the magic of its technological chemistry lies in our ability to make it an emotional territory.
What is creativity and more importantly creative process? It’s something we all talk about in agency land – but it’s a difficult thing to get right. Creativity is something we hold on a pedestal – not everyone has it, but most people want it. It gives off a sense of being free in thought and unrestrained by the worries of the masses. A creative person is an engineer of dreams, taking things to a point of perceived heightened brilliance, driven by a multitude of instincts. However, how do you take creativity, reign it in to fit a brief and still have a creative idea that the entire agency and more importantly the client is happy with.
The latest ad from Cadillac came out last month. It is such a good pendant to Clint Eastwood and his “It’s half time in America”, or Eminem’s Detroit love declaration – seen from the other end of the spectrum though. Blue collar vs White collar.